Ropstar
Creating a mobile friendly marketplace to transform the way second-hand clothes are sold and purchased in Latin America.
About the project
Professional Group Project with Polymath Ventures
Bogotá, Colombia
2020-2021
Gen Z is powering the explosion of second-hand apparel shopping with conscious and savvy shoppers looking for sustainable alternatives to continue expressing themselves through fashion.
However, in Latin America, current retail solutions are not able to untap the potential of the market because of the particular challenges the second-hand segment encompases in the region.
That's why we created Ropstar, a second-hand fashion marketplace for Latin America's middle class.
Ropstar is redefining what selling and shopping second-hand fashion means.
Desktop research of second-hand sellers.
Approach
01/
Immersing in the second-hand shopping universe.
By conducting interviews with second-hand buyers and sellers we were able to understand the economic, political and social implications for second-hand shopping as well as how we could potentialize the shopping experience in a way that actually solved the particular challenges second-hand retail has.
02/
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Traditional e-commerce platforms are not well suited for secondhand retail's specific needs
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Current sales channels pose a cap for secon-hand sellers' sales
KEY INSIGHTS
Designing and testing a digital platform that fits the expectations of second-hand buyers.
With the insights obtained in the discovery phase we consolidated a business model that could potentially solve for the needs. The product developed – Ropstar – is a second-hand fashion marketplace that enhances the second-hand shopping experience for buyers while empowering sellers to reach their potential.
Ropstar's initial wireframes.
Results
Testing our value proposition for PMF - 10x
In order to consolidate the business we needed to reach Product-Market Fit to ensure we had found a match between an underserved sizable market and with a superior product that is 10x better than the alternatives.
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Ropstar's initial prototype.
My role
Research
Defined samples to be studied in the research phase; led interviews with customers and second-hand entrepreneurs in Colombia and Mexico.
Analysis
Synthesized and analyzed research outcomes; consolidated insights, customer profiles, customer journeys and opportunity areas to propose different business concepts.
Prototyping
Designed prototypes using specialized software like Figma; created user flows and validated proposals with users.